Search for New Geographical Markets and Customer Segments in The Global Sunflower Seeds Market: the Case of Moldavian Enterprise
|Autorius||Rimgailė Vaitkienė, Egidijus Rybakovas|
|Leidykla||KTU leidykla „Technologija“|
Search for new geographical markets and customer segments in the global sunflower seeds market performed by Moldovan enterprise Unicaps Ltd. is described in this business case investigation. The description is broken into analytical steps focusing on certain international business development relevant outcomes. The learning in the course of case studying is done by evaluating the decisions made by enterprise managers, proposing new solutions and alternatives to improve decisions and to achieve higher levels of international business performance.