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Search for New Geographical Markets and Customer Segments in the Global Sunflower Seeds Market: the Case of Moldovan Enterprise
Contents
Summary
Introduction
Short description of Unicaps Ltd.
Sunflower seeds world import market characteristics
Moldova’s export structure, evaluation of international business expansion opportunities
International trade and global consumer market trends of sunflower seed products
Conclusions
Main data sources used in case description
Guides for case study exercises and learning
Summary
Objectives of learning by case study
Problem questions solved in the course of the case study
General principles and methods of case study-based learning
The process of case study
Recommended reading
Disclaimer. Feedback information

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